Christmas is coming again…

The one thing I will miss this Christmas is doing Indesit company’s Christmas card. Usually started after the August holidays, it is a big thing for the company. It goes all the way to the top. It reaches every employee and obviously thousands get sent out by the various offices to friends and colleagues.

Above is last year’s version with their terrible new brand image… before, the boss, Vittorio Merloni, loved this (see below) … they used to have crazy ideas I remember a flying Father Christmas’s sleigh being ‘sighted’ by heavy artillery…

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    Maxwell Goodway CREATIVE / MILAN ITALY
    EMAIL: max[a] / MOBILE: +39 3398717848
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