Grandi 2012

James Mason’s Pool & Garden Website

Branding, logo and website for “Pool & Garden” company, Marche, Italy

Indesit Company CP

Indesit Company company profile. This work won an ‘Oscar of the Annual reports’ in the year it was published.  I loved the image of the knitting needles. I got it from a girl in Canada, that I know on flickr she handmade the pouch from found material. Sometimes I think it would be better to … Continue reading

Johnson & Johnson Medical

‘Welcome Kit’ including company profile, welcome book, usb pen & name badge.

Gruppo Meccaniche Luciani

Gruppo Meccaniche Luciani catalogue, stand & magazine spreads.

Flash News House Organ

We restyled and edited Indesit Company’s monthly house organ Flash News, printed in both English and Italian.

La Via delle Stelle – MGM CHANEL

Featuring a vast archive of Oscar winning classic films from Munro and Rocky to Hepburn and Bond, the Italian MGM Channel was a veritable ‘Way’ amongst the stars. ‘Via’ in the sense used above can be literally translated as ‘road/way’ as in the Milky Way (Via Lattea). The entomology of the Milky Way is quite … Continue reading

Indesit Company AR 2004

Indesit Company Annual Report 2004. We implemented the new brand image and made the brand image brochure in Italian. This was the first important work produced with the new guidelines. We had to pay particular care to the interpretation, especially with regards to text columns and table layout, which are the bread and butter of … Continue reading


    Maxwell Goodway CREATIVE / MILAN ITALY
    EMAIL: max[a] / MOBILE: +39 3398717848