Qvest Magazine cover editorial


Old flash work

    Here are some examples of some animated elements made for my digital portfolio. They were produced over ten years ago on a early version of flash. I had to change the format from .swf to .gif which is a lot more ‘lossy’, and some of the fills have come out strange… but you … Continue reading

Lucia Giacani Fashion Photography website

http://www.luciagiacani.com Fashion photographer Lucia Giacani needed a simple site to show off her fantastic photos. What was important was that the navigation was simple and user friendly, and that the more recent works were given more importance. Continuing SEO work will hopefully propel Lucia’s site up the google rankings.

Red Dot

These are a few graphics from an animation I made about the Atomic bombs dropped on Japan. They were cut sequences with text and images of personal objects that were found after the explosion; hair, jackets, watches, etc.

Lo studente ricercatore giornalino

PDF: Lo studente ricercatore giornalino 2010 In house press organ covering the “IFOM for the school” initiative. Where research students get an induction into the world of cutting edge scientific research.

In the Shadow of Mao – PHOTOSHOOT

A fashion shoot about China’s growing dominance in the financial markets for Twill magazine. Photographer AMENEDO VOLPE @ ArteProduction, Art MAXWELL GOODWAY, Stylist CORI AMENTA @ ArteProduction, Assistant stylist PAOLO LATTUADA, Makeup LORENZO ZAVATTA  @ face to face , Hair WERNER AMORT @ face to face

Stylists business card

This is a rough idea for a stylists business card that I made this morning… This (above) is the second version. What is interesting is the use of the word ‘sequin’, it doesn’t sound very english. In fact it entered English from the French. ‘Sequin’ initially appeared via the appropriation of the Italian ‘zecchini’ which … Continue reading


This is a decal/sticker that I made for the headboard of Ari’s bed, available along with more of my designs from here. Below is a robot I made using an electrical switchbox control panel and Paolo’s kitchen.

Indesit Company CP

Indesit Company company profile. This work won an ‘Oscar of the Annual reports’ in the year it was published.  I loved the image of the knitting needles. I got it from a girl in Canada, that I know on flickr she handmade the pouch from found material. Sometimes I think it would be better to … Continue reading

Studio Città

Brochure for Studio Città, Milan, 2009

Johnson & Johnson Medical

‘Welcome Kit’ including company profile, welcome book, usb pen & name badge.

Gruppo Meccaniche Luciani

Gruppo Meccaniche Luciani catalogue, stand & magazine spreads.

La Via delle Stelle – MGM CHANEL

Featuring a vast archive of Oscar winning classic films from Munro and Rocky to Hepburn and Bond, the Italian MGM Channel was a veritable ‘Way’ amongst the stars. ‘Via’ in the sense used above can be literally translated as ‘road/way’ as in the Milky Way (Via Lattea). The entomology of the Milky Way is quite … Continue reading

Indesit Company AR 2004

Indesit Company Annual Report 2004. We implemented the new brand image and made the brand image brochure in Italian. This was the first important work produced with the new guidelines. We had to pay particular care to the interpretation, especially with regards to text columns and table layout, which are the bread and butter of … Continue reading

Christmas is coming again…

The one thing I will miss this Christmas is doing Indesit company’s Christmas card. Usually started after the August holidays, it is a big thing for the company. It goes all the way to the top. It reaches every employee and obviously thousands get sent out by the various offices to friends and colleagues. Above … Continue reading

Skeletons in the closet

This is one of Lucia’s most requested photos, the dog skeleton was borrowed from the local university of veterinary studies. But it came on a big wooden plinth that we had to composite out of all the photos. One of the most difficult things in photo compositing is the shadows, often if it looks wrong … Continue reading

A sign of the times

The image above I made a few years ago, but it still remains one of my favourite to this day. I took it on the spur of the moment. The image beneath is from a trip to Berlin, in the hope to make a sequence… or a theme… but I am not so happy about … Continue reading

X-Ray stained glass window

I am quite pleased with how this turned out, I would love to get the chance to see if my x-rays could be placed behind real stain glass windows… unfortunately they usually have chicken wire on the outside protecting them from vandalism, and after Catalan’s Pope John Paul II with the meteorite I don’t think … Continue reading


Here I have inserted a gallery of as of yet unpublished work with Julie the model… I’ve entitled it Testcard. The term ‘test’ is used to describe a work used to bolster a new models postcard sized cv, which in turn is called a ‘composite’. Testcard refers to the graphics printed on boards placed in … Continue reading


    Maxwell Goodway CREATIVE / MILAN ITALY
    EMAIL: max[a]2periodico.it / MOBILE: +39 3398717848