Red Dot

These are a few graphics from an animation I made about the Atomic bombs dropped on Japan. They were cut sequences with text and images of personal objects that were found after the explosion; hair, jackets, watches, etc.

IFOM – Fondazione IFOM Istituto Firc di Oncologia Molecolare

I am now working for IFOM (Fondazione IFOM Istituto Firc di Oncologia Molecolare), a non profit research centre dedicated to the study of tumor formation and development. The campus hosts approximately 600 researchers, belonging to 39 research groups that collectively follow 40 lines of research.

Lo studente ricercatore giornalino

PDF: Lo studente ricercatore giornalino 2010 In house press organ covering the “IFOM for the school” initiative. Where research students get an induction into the world of cutting edge scientific research.

James Mason’s Pool & Garden Website

Branding, logo and website for “Pool & Garden” company, Marche, Italy

In the Shadow of Mao – PHOTOSHOOT

A fashion shoot about China’s growing dominance in the financial markets for Twill magazine. Photographer AMENEDO VOLPE @ ArteProduction, Art MAXWELL GOODWAY, Stylist CORI AMENTA @ ArteProduction, Assistant stylist PAOLO LATTUADA, Makeup LORENZO ZAVATTA  @ face to face , Hair WERNER AMORT @ face to face

5×1000 IFOM

5×1000 Fundraising campaign for genetic research, Institute of Molecular Oncology Foundation (IFOM), Milan Postcards, posters, magnets, web banners (IFOM & Sole 24 ore)…×1000.php

3rd Melanoma Workshop Milan

3rd Melanoma Workshop: An initiative promoted by the European School of Molecular Medicine and the University of Milan June 30/July 2, 2011 IFOM-IEO Campus, Milan, Italy

Le Suprèmatisme dans la Mode – PHOTOSHOOT

Le Suprèmatisme dans la Mode, Vs Magazine, photos by Lucia Giacani

Le Suprèmatisme dans la Mode, Vs Magazine, photos by Lucia Giacani,

Invisible Prison – PHOTOSHOOT

Invisible Prison

Photographer Justin Wu, did a great job in his photoshoot for Twill #13.

Small Fragments of Time, Twill #13 – PHOTOSHOOT

In my role as Creative Director of the magazine Twill, I am pleased to announce that the 13th issue, entitled ‘Democracy’ is now available. This is an editorial than we ran by Lucia Giacani . It is out now to buy, or you can view online here.

Modular Origami polyhedra

In my spare time or when watching a film, I have taken to making modular origami balls, I will use them for a photoshoot although it is quite time consuming… this is an icosahedron. I found details on how to make it here.

Pazyryk Tattoos

Recently I have been researching the Pazyryk culture from modern day Siberia, with their contorted animalistic illustrations. This is my design of the big catlike illustration found on the Pazyryk chiefs right shoulder. Parts of it get lost under the mummies armpit, I have reconstructed the missing parts. The following excerpt is from the Hermitage … Continue reading

Stylists business card

This is a rough idea for a stylists business card that I made this morning… This (above) is the second version. What is interesting is the use of the word ‘sequin’, it doesn’t sound very english. In fact it entered English from the French. ‘Sequin’ initially appeared via the appropriation of the Italian ‘zecchini’ which … Continue reading

SAMP Fiera di Pesaro – STAND

Event and advertising material for the No.1 furniture trade show in Italy.

ibloom website

I planned this site for ibloom…


‘Coming soon’ opening window adverts for a shopping centre near Milan…


This is a decal/sticker that I made for the headboard of Ari’s bed, available along with more of my designs from here. Below is a robot I made using an electrical switchbox control panel and Paolo’s kitchen.

il comune di Lodi

This building reminds me of my good friend Daniele Bordoni‘s art pieces…

Indesit Company CP

Indesit Company company profile. This work won an ‘Oscar of the Annual reports’ in the year it was published.  I loved the image of the knitting needles. I got it from a girl in Canada, that I know on flickr she handmade the pouch from found material. Sometimes I think it would be better to … Continue reading

Forest Girl

Fashion Shoot by Lucia Giacani for Dreams magazine, I did the elaboration with the illustrated birds and feathers…

Studio Città

Brochure for Studio Città, Milan, 2009

Johnson & Johnson Medical

‘Welcome Kit’ including company profile, welcome book, usb pen & name badge.

Gruppo Meccaniche Luciani

Gruppo Meccaniche Luciani catalogue, stand & magazine spreads.

Flash News House Organ

We restyled and edited Indesit Company’s monthly house organ Flash News, printed in both English and Italian.


Coming back from Prague we must have picked up something in the aeroplane as both Lucia and myself are feeling quite ill! But we are getting better by popping some pills.

A day in Prague

I came back from Prague after meeting with Lucia’s new photographic agent. Prague is definitely a city that is best seen through black and white photography.

La Via delle Stelle – MGM CHANEL

Featuring a vast archive of Oscar winning classic films from Munro and Rocky to Hepburn and Bond, the Italian MGM Channel was a veritable ‘Way’ amongst the stars. ‘Via’ in the sense used above can be literally translated as ‘road/way’ as in the Milky Way (Via Lattea). The entomology of the Milky Way is quite … Continue reading

Indesit Company AR 2004

Indesit Company Annual Report 2004. We implemented the new brand image and made the brand image brochure in Italian. This was the first important work produced with the new guidelines. We had to pay particular care to the interpretation, especially with regards to text columns and table layout, which are the bread and butter of … Continue reading

Christmas is coming again…

The one thing I will miss this Christmas is doing Indesit company’s Christmas card. Usually started after the August holidays, it is a big thing for the company. It goes all the way to the top. It reaches every employee and obviously thousands get sent out by the various offices to friends and colleagues. Above … Continue reading

Skeletons in the closet

This is one of Lucia’s most requested photos, the dog skeleton was borrowed from the local university of veterinary studies. But it came on a big wooden plinth that we had to composite out of all the photos. One of the most difficult things in photo compositing is the shadows, often if it looks wrong … Continue reading

they only come out at night

Me and my brother jack are the models in this shoot. If we were wearing Armani suits it could have been a Dazed & Confused photo shoot. There is something very British about these shots, a refined, eccentric dandyism yet violently ladish at the same time. Photos by Lucia Giacani .

A sign of the times

The image above I made a few years ago, but it still remains one of my favourite to this day. I took it on the spur of the moment. The image beneath is from a trip to Berlin, in the hope to make a sequence… or a theme… but I am not so happy about … Continue reading

X-Ray stained glass window

I am quite pleased with how this turned out, I would love to get the chance to see if my x-rays could be placed behind real stain glass windows… unfortunately they usually have chicken wire on the outside protecting them from vandalism, and after Catalan’s Pope John Paul II with the meteorite I don’t think … Continue reading


Here I have inserted a gallery of as of yet unpublished work with Julie the model… I’ve entitled it Testcard. The term ‘test’ is used to describe a work used to bolster a new models postcard sized cv, which in turn is called a ‘composite’. Testcard refers to the graphics printed on boards placed in … Continue reading


    Maxwell Goodway CREATIVE / MILAN ITALY
    EMAIL: max[a] / MOBILE: +39 3398717848